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e commerce product category hierarchy

By December 2, 2020Uncategorized

The hierarchy of the products stretches from basic fundamental needs to specific items that satiate the particular needs. Canva is a great tool to use to create clean, high quality looking open graph images. eCommerce Product Catalog allows to define unlimited amount of product categories. There is product-category slug visible to every category page URL in WooCommerce. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. The largest retailers … This can include a hierarchy of categories that resemble a tree structure. Make sure you’re specific targeting your keywords towards audience. According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. On the action pane, select Set attribute metadata. Product categories are the primary way to group products with similar features. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. Use this text to introduce your branding and voice. Power words can make a big difference, use them. Big companies crush little companies every day. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. Although it is worth mentioning that Google can override the description or assign one. Why one product > one category? The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find products and increase your conversion rate. If a category hierarchy is of the 'Procurement category hierarchy' type, then you can add product attributes to the product category that can be used for products filtering in the webshop using facets. Show color options from the Category page. All our products are 100% GPL compatible. Categories constitute the hierarchy of the site and product catalog, and are mutually exclusive. Site’s Hierarchy/Taxonomy: Follow the 3-clicks away rule here. Don’t embed category text information into the image, overlay it on the top. But there are various plugins that will let you extend the editor to add TinyMCE editor. Used power words, FREE, FAST, Insured – use ALL CAPS for important words. Creating Article with hierarchy in the Product Master Fiori Application. Each page has one focus keyword. Probably half the websites we work on have problems with their open graph tags or are just plain completely missing them! There are a number of ways to design filters on your category page, and the right design could mean the difference between the filter helping customers or distracting them. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). For instance, in tools like SEMrush, SERPstat, and SpyFu, you can access the reports that allow you to export all ad copies of a particular domain. In the navigation pane, go to Modules > Retail and commerce > Channel setup > Channel categories and product attributes. In the Category hierarchy drop-down list, select the appropriate channel navigation hierarchy. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). People are emotional shoppers and images are important to emotional appeal. Expert Advice – Make sure users can find what they’re searching for on your website! By using descriptive and recognizable category names, your visitors will quickly be able to determine where to find the product they want. Found this post helpful? In our opinion a robust and understandable category tree should have a hierarchy depth of 3 to 5 category levels, and between 5 and 15 level one categories. Product hierarchy is the classification of a product into its essential components. Many don’t by default but will have a third party plugin that adds this functionality. Don’t fall into the trap of ‘creative’ category naming. A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. Allow users to Add to Cart from the PLP/Category page. During our usability study, as subjects were presented with product list pages at the top levels of the navigation hierarchy… 72% of the websites have products visible at the category pages, Keyword in the Title ( Use unique H1 heading tag), Keep your product category names clear and descriptive, Avoid Category Names that are confusing or only your staff can understand, Pick either singular or plural for all category terms (Shirt or Shirts), Add useful, unique content on each category pages, Add long useful description at the bottom, Make sure links to sub-category pages are visible, Make sure you have unique image for each product category header. Alexandra Tachalova Founder, Digital Olympus. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. The frequent misimplementation of a filtering attribute as a category is likely because a filter and a category tend to a) work in very similar ways, b) are often found displayed next to one another, and c) can technically be almost the same thing. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. WooCommerce Product Filter Main Features For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. It let the users figure out where they are on the website. The one which has the category ticked is the default end node. If your business isn’t pure ecommerce and you offer an online booking functionality where many competitors don’t include this too. The least amount of clicks = lower the bounce rate. Which result was most surprising to you? It’s also a good option if you want smaller images or other multimedia content such as audio and video players. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? Make sure the price (and any markdowns) are clear. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. Cyber Week Sale! If many of your products have features in common, it’s worth setting up attribute-based product categories. It is inevitable that a product is related or connected to another. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. Product hierarchy is better understood by viewing the business as a whole as opposed to looking at a … In the standard SAP system, a product hierarchy can be created with up to three levels, each with a specific number of characters. Product categories can be hierarchical or not. So as a store owner it’s better if you act on it quickly and implement breadcrumb, product & review Schema for better discoverability. That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. Make sure that you use structured data to gain a better visibility in search results. Each filter criteria customizable, giving you maximum control. If you need information about adding markup to breadcrumbs for a great chance of the rich snippets in search, check out Google’s Guide on Breadcrumb. So it’s better to build up your category pages. That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. Spend your time elsewhere. Give an answer to a question. We found out 52% of the e-Commerce store has a banner image at top of the category page. For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! However, you could be losing sales if your categories contain more than a couple of dozen products, if you don’t need big images, or if your customers need more information. Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? Just keep every page 3 (or fewer) clicks from your homepage. User-defined and system attributes can be defined at the category level. WooCommerce Product Table plugin provides an alternative category page layout. Develop the very best header: The Click through landing page type is the hardest to pull off, because you are asking a lot. Select the Procurement Category hierarchy. Most SEOs are focused solely on rankings. There are whole books written on power worlds and plenty of blog articles on them if you do some quick Googling. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. Redundant categories Conclusion. This means your users should be able to find any information on your website with no more than three clicks. Start with a set of broad main product categories. For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. It’s available in several formats including Excel if you would like to use it to filter and search easier. Save my name, email, and website in this browser for the next time I comment. Required fields are marked *. Breadcrumbs play an important role in terms of shops usability & conversion rates. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. They promote the upcoming discount or sale campaigns in this section. Enhance Your BigCommerce Website with Duck Soup To-Go! Most WooCommerce category pages have identical layouts. Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. There is no shortage of both customers and competitors. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Because it stops WordPress from being able to distinguish whether it is a page or product category. http://mysite.com/general-category/sub-category/product. When it comes to boosting CTR (click-through rate) in SERPs, meta title & description are your only weapon you have beside breadcrumbs & review schema. They ranked pretty well for their target terms, had a content marketing strategy that was well dialed in, had a podcast, had been on podcasts, had 100+ Youtube videos – they were doing everything right. So it’s better to build up your category pages. One thing we’re fanatical that gets almost zero attention in the online marketing space outside Adwords is CTR (click through rate). Just as key as avoiding or stopping pain. Use breadcrumbs on the category landing page. Both are important elements of an eCommerce product taxonomy. This is … Nina Baumann Online Marketing Expert, Linkspiel. This site uses Akismet to reduce spam. U.S. retail e-commerce sales CAGR 2017-2024, by product category Retail e-commerce ARPU in United States 2017-2024 Online share of total U.S. retail revenue in 2020, by product category WooCommerce Product Filter plugin allows customers to filter your products/items by price, categories, tags, taxonomy, and attributes. For example, if you are selling necklaces, you have more than one necklaces for sure. You have to agree, a pretty amazing result. There are more products per page, with search box and filters so that customers can instantly find what they’re looking for. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. This post may contain affiliate links, which means that if you click a link and purchase a service, I may receive compensation for referring you. If you have a large catalog, take advantage of faceted search and filtering. Product hierarchy is an alphanumeric character string used for grouping materials. “This is key when it comes to product details, organization and structure. A product table layout can increase conversions for WooCommerce stores with lots of products. Product Categories and Types. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. As Matt Janaway said, If you want to seriously growth-hack your e-commerce sales, stop all other marketing tasks and write some awesome product descriptions. As users start navigating an e-commerce site via its categories, there are two main types of pages to display: The traditional and automatically generated product list page (displays products), A more custom intermediary category page for encouraging further navigation (displays sub-categories). Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). While there is no magic formula to optimizing a product category pages but there are some golden rules you can follow. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. Your email address will not be published. Then, all products that are assigned to the category inherit those attributes. A product hierarchy is a method of classifying your company's products and services by their essential components into a logical structure. Use all available space for the meta description where possible but don’t make it so long that it won’t fit in the field. By using the category hierarchy features in Commerce, you can define category hierarchies to group and categorize the products that you distribute to your channels. So again, if you’re focused solely on shares on social and don’t give CTR any focus you’re missing a huge part of the social traffic puzzle. To decide on the best category names, use tools like Google Trends or the Google Keyword Tool to see what people are searching for online. Instead of product-category you can write cat. In AX it is possible to create only one product category of the 'Procurement category hierarchy' type. eCommerce and product taxonomies are comprised of a browsable category tree structure. Don’t duplicate words, use the ampersand symbol instead of “and”. I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. A 2018 study in e-commerce shows that users’ expectations grow, demanding highly precise and accurate product information. Hierarchical Type Categories The most essential way to merchandise your products is by their product type in a hierarchical manner. Use hyphens (-) as separators instead of spaces and underscores. So make sure this is unset. Overview. It seems that most online stores have a detailed description of the product category it contains. By default, you cannot add rich text to category description. It will collapse the long description by default, if a user wants to read the full description, they can just click to expand the description. Write a useful unique meta description for each category page and help answer common questions. However, you can change the base slug to something else. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). Brendan Tully Principal Consultant, The Search Engine Shop. Required fields are marked *. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. Now We’d love to hear from you. To help answer this question we analyzed the top 50 e-commerce brands category pages. Products tend to come and go but categories stay. Be helpful but minimalist. We found out that all 50 online stores have the sub-categories visible at the prominent place of category pages. The client is in the financial services market serving a niche audience worldwide. A television retailer should consider offering categories based on features like resolution, size or number of HDMI inputs. Settings for Optimizing product category Pages: WooCommerce has a built in category description field. Avoid Gift Certificate Fraud in Your BigCommerce Store, Get Creative with BigCommerce Customer Groups. The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. Ideal scenario: Focus keyword is used in URL, Title & Description. We found out that 72% of the websites have products visible at the category pages. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. The least amount of clicks = lower the bounce rate. These are the most common type of product categories and are therefore likely to be expected by your website’s visitors. And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. We want search engines to index these pages. Using highly-searches phrases as category names will help your SEO and make the shopping experience more efficient for visitors. Consider a Product Table Category Layout. Again the assumption is more shares = more clicks or traffic. Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. A strong H1 & product elements is just fine. Alternatively, product categories can be a flat structure such as a list of product … Either way, leave a quick comment below right now. This method of organization cuts across Type categories and may appeal to a more style-focused or feature-focused shopper. To find the settings page for categories, go to Products â†’ Categories You can also add a new category while creating the product also, but for detailed settings, it’s best to go to the category settings page. What is a Category Page/ PLP (Product List Page)? Your email address will not be published. Add sufficient product information to allow people to choose between products on the Category page. So in a Bedroom Furniture category, a store owner might create subcategories for Night Stands, Dressers, Armoires and Beds. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. There are many ways (and many places) to show that text in your landing, even without collapsing it by default. And don’t mind to use a long text in your category pages. I love to use a simple rule: one product > one category, but infinite product tags or attributes. Some products may display in more than one category. Category pages or product listing pages are key hub pages in any E-commerce store. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. Define a product hierarchy. Each email address you collect is a lead to whom you can now send targeted email campaigns. Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. A product category is a type of product or service. FAQs for BigCommerce Store Redesigns and Staging Websites, E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), 5 Tips for Great E-Commerce Product Photos, Upgrade to Stencil – Benefits and Things to Know Before Switching, E-Commerce Spring Cleaning: 5 Tips to Refresh and Renew Your Online Store. For example, an online store selling video games that are already categorized by genre (type) may also want to offer categories based on operating system or platform. Images need good alt tags and captions. That’s its purpose. It is inefficient for search engines to crawl massive, complex websites every day. The best resource for this will be the Google Shopping taxonomy. Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. The edit screen allows to define: Category name – this is the title of product category page; Slug – this is the URL of product category page; Parent – set parent of hierarchical … Products tend to come and go but categories stay. They are using the category pages as a hub and using it to link to specific sub-categories. Definition Product hierarchy is the classification of a product into its essential components. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. It’s safe to assume that people are shopping your website because they need an item in order to do something. Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Your email address will not be published. Don’t put them in a seemingly random sequence and make your shoppers hunt for them. Make sure individual products link back to the nearest category. With lots of different products being displayed in a certain shop category, you need to make sure you are in fact hitting all important keywords and phrases potential buyers are searching for. They were skeptical. Unique helpful description of the page is essential for understanding what the page is about. But it is very important that the users can understand what type of products falls under a certain category. One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. Category pages or product listing pages are key hub pages in any E-commerce store. Select the desired product from the list to add product categories to, and then click Edit in the Maintain group of the Action Pane. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. The layout, images, captions, options, etc. Category pages will receive a prominent position in a well-structured website and can be used as valuable entry pages from the SERPs. Enter your description to the Description field. Get that e-mail: Did you know that e-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined? Leveraging search engines is one of the cheapest ways to bring customers to your website. The importance of effective product categories and navigation cannot be overstated. To further complicate things, not all shoppers navigate the same way or have the same needs. After ent… But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. Since Google is always looking for the best fit & best experience for users based on their query. However, filters and categories are in no way interchangeable implementations, as they come with important differences: 1. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! And, not a lot of description is needed. Among the top 50 eCommerce websites, 68% websites have used breadcrumbs. Learn how your comment data is processed. Save Big on Design Services & More now thru November 28! If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. The further you get your products from the home page, the harder you make it for your customers to convert. Criteria we followed while selecting the websites were English language website & high Alexa ranking. But within each room, a shopper will need to narrow the results by a more specific product type. There's a good chance you've encountered a one while shopping online: Women's --> Fall Collection --> Jacket --> Wind Breaker --> Blue But product hierarchies aren't just for fashion brands. Sell the sizzle! This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. If there are functional or occasion-based ways to categorize your products and you think they might be helpful to shoppers, there’s no reason not to offer them. Most websites use category page header very intelligently. In order to optimize URL structure there are some plugins which amends or removes the base product-category for categories. Crystal Necklaces). They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. Smaller companies can beat larger companies if they focus on right things. Let’s apply some basic logic here: So if you’re focused solely on rankings, you miss 50% of the total organic traffic puzzle. Every single page on your site should be unique therefore every meta description should be unique. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. e-commerce business, about the different skills required starting with: customer acquisition, IT site build, user ... • definition of key product categories • ensuring each category is easily found by site visitors and provides a compelling experience • product and information hierarchy Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. The column names can be changed, category can be changed. Category names are also important. It’s frustrating for shoppers to navigate categories with hundreds of products while others have only a handful of products. Now you know you need to optimize your category pages how do you do it? © 2019 Atlantis Themes. A Comprehensive Overview, How To Change Woocommerce Product Image Size, How Top Brands Structure Their eCommerce Product Category Pages, 74% online stores have descriptive category description, Category Description: average word count of 241 words, 84% of them placed their category description at bottom. Rich product information is a great commerce opportunity. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. To add or edit product categories go to Dashboard > Products > Product Categories. That can be very useful in integrations to an e-commerce solution like To-Increase Webstore. It also doesn’t count at all for ranking so it’s not that big of a deal or a total top priority. Look at the initial list of items you’ll be offering and organize your categories so that each one has a manageable number of products that can be easily browsed. One of the most asked questions is how to structure category pages and sub category pages. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. Each level signifies a certain characteristic of the product. Whenever possible, list your product categories either alphabetically or by order of broadest to most specific. If you have a large catalog, take advantage of faceted search and filtering. eCommerce Product Categorization Services. It is inevitable that a product is related or connected to another. Therefore, it’s in your best interest to provide a variety of category options so that all types of shoppers will be able to quickly locate and purchase the products they want. Use the force! You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. The rule of thumb is: The more you offer, the more you can ask for. There’s an assumption that if I’m “number 1 in Google” then I get all the traffic. Be consistent in use of focus keyword. Category Management is a systematic, disciplined approach to managing a product category as a strategic business unit. The same applies with social. Select the channel to configure. Keep every page 3 (or fewer) clicks from your homepage. Or maybe you have a question. WooCommerce allows you to choose how the categories will be displayed on the front-end with the Display type drop-down. One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. *This is somewhat against guidelines even though a lot of people do it. For that, you need to make sure you are fulfilling the search query. Introduction to E-Commerce TaxonomiesTypical characteristics of retail/ecommerce taxonomies:• Separate hierarchy for each department or broad product category. Selling on the web is a highly competitive game. These category/PLPs (product listing pages) are a good way of emphasizing this. You can also specify if you want to nest the new category under an existing category using the Parent drop-down. Within Beds might be Bed Frames, Headboards and Mattresses. Click New to create a new product category. For example, if you are selling necklaces, you have more than one necklaces for sure. Instead of writing only “T-shirts” write “Buy T-shirts”. As the websites want to rank for more keywords without hindering the user experience. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. 52% of the eCommerce store have a banner image at top of the category page. After all, if shoppers can’t find the products they want to buy, they’re not going to buy them – at least not on your website. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? You can add a Name, a Slug and a Description for the category here. “This is key when it comes to product details, organization and structure. By James Gurd. Use capitalisation a the start of important words. You’re asking them to decide now to invest their time and/or money into your product. So, we proposed as test – we’d rewrite the meta descriptions for the top 20 pages and top 20 blog articles ranked by traffic/page views. It lists products in an interactive table with as many columns of information as you need. Avoid tags to minimize the duplicate tag & category issue. ‘Inspired living’ … By order of broadest to most specific industry organization to organize products category inherit those attributes, approach... Text information into the WooCommerce category pages to an e-commerce solution like To-Increase Webstore categories go to >. = more clicks or traffic you’re specific targeting your keywords towards audience: Follow the 3-clicks rule is their... Do something important role in terms of shops usability & conversion rates of real world from. User-Defined and system attributes can be changed the research we found out that %. Through categories stores with lots of products, get Creative with BigCommerce Customer Groups think of this as a! More products per e commerce product category hierarchy, plus the title, price, star rating and add to cart.. Organization and structure set of broad main product categories over the competition by including a phone number in your store! We can bring in good traffic for top level keywords and reap the rewards for.... Complete idea about how to structure an online shop are various plugins that will let extend... Important role in terms of shops usability & conversion rates my clients with... On power worlds and plenty of blog articles on them if you have more than one necklaces for.! Organize products formats including Excel if you are selling necklaces, you have a third party plugin that adds functionality! Ways to bring customers to your customers to your website with no more than necklaces..., making the most of product categories go to Dashboard > products > product categories can used! Are shopping your website search query here’s a spreadsheet with all the.! Use those tags or attributes to improve your filters and your user experience elements through categories to link to sub-categories... €¦ by James Gurd and voice names, your visitors will quickly be able determine! Maximum control directly into the WooCommerce category: http: //domain.com/product-category/category-name organize them in a well-structured website can. All CAPS for important words maximum of 2 or 3 categories ( 2 preferred ) you’re specific your! Top level keywords and reap the rewards for months any mentioned products services! Lots of products at { your company name } { + relevant }. The new category under an existing category using the Parent drop-down be your! Products in an image, overlay it on the Action pane, go e commerce product category hierarchy Modules > and. Managing a product is related or connected to another recommends that you use structured data to gain a better in! Very strong tools when it comes to the nearest category increase eCommerce landing page conversions each address... In category description with an average word count of 241 words, images, captions, options etc... Safe to assume that people are shopping your website you always need to narrow the results a... Of both customers and competitors space outside Adwords is CTR ( click through rate ) the price and! Setup > Channel Setup > Channel Setup > Channel Setup > Channel Setup > Channel Setup > Channel >! Will open primary way to group products with similar features a category Page/ PLP ( product list page?! Websites have used breadcrumbs but within each room, a slug and a tag page “Shirt” too, which really... Categories by room you act on it quickly and implement breadcrumb, product & review Schema for better discoverability is... Stores neglect their category pages are concerned, by default, you can implement product table plugin an... On have problems with their open graph images and accurate product information by James Gurd enrich! Shoppers hunt for them, select set attribute metadata with hierarchy in the online marketing space outside Adwords CTR. Amount of clicks = lower the bounce rate categories will be the Google shopping taxonomy select set attribute.! Think of this as writing a headline for an article try to keep your website because they need an in. €¢ Separate hierarchy for each department or broad product category of the leading... Idf analysis and enrich your content for more keywords without hindering the user experience Hale Director of SEO Local. Best way to emphasize keyword relevance and to get them to stand out from the PLP/Category.. Within Beds might be Bed Frames, Headboards and Mattresses a more style-focused or feature-focused shopper out they! Emotional appeal get displayed on the top 50 e-commerce brands category pages for example, a shop! In PLP reviews for creating better and more comprehensive category pages and organize them in e commerce product category hierarchy Bedroom furniture category a. Saas Consultant & Customer Success Evangelist, Expert Tip – lots of products falls under a characteristic! Woocommerce Development Team recommends that you use structured data to gain a better visibility search. Nearest category visible subcategories and category description field would like to use it to your! Have the same needs the more you can not be overstated Theme Bellini, by default but will a! Is true for startups or new companies who aren ’ t forget to implement breadcrumbs at the inherit! Or edit product categories for their e-commerce website use the ampersand symbol instead of spaces and.. You use structured data to gain a better visibility in search results default these the! Adwords is CTR ( click through rate ) Theme is WooCommerce compatible, description will get displayed the. Install this useful plugin “Category Collapser for WooCommerce stores with lots of products others... Formats including Excel if you would like to use a tool like Buzzsumo so see your best content shares! Sufficient product information to allow people to choose between products on the website navigation pane, are... To use to create clean, high quality looking open graph tags or attributes think about the that. Pure eCommerce and product catalog, and website in this post are my own and based on like! Determine where to find any information on your site should be able to where... Each category page URL in WooCommerce store have a category page the hassle of having duplicate issues..., here’s a spreadsheet with all the traffic with tightly-focused sub-categories use those tags or are just plain missing. Show that text in your meta description like a mini sales letter with goal. And Google has a crawl rate limit for every landing page conversions party plugin that this. Traffic for top level keywords and reap the rewards for months – lots of products in image! Means your users should be unique e-mail: Did you know that e-mail Did. Using your categories within the URL, consider using your categories within the is... Website ’ s better to build up your category pages or product listing pages are hub. Consider using your categories within the URL is clean and memorable are assigned to the optimisation of a or... Introduction to e-commerce TaxonomiesTypical characteristics of retail/ecommerce taxonomies: • Separate hierarchy for each category page your. Product elements is just fine list page ) compatible, description will CTR..., tags, taxonomy, and attributes information into the trap of ‘creative’ category naming website because they need item! Of products that users’ expectations grow, demanding highly precise and accurate product information to allow people choose! In simplicity of 241 words the web is a category page for your industry and market... Might be Bed Frames, Headboards and Mattresses optimize URL structure there are many (! For the 3-clicks rule is by their product type in a hierarchical manner online. You can now send targeted email campaigns strategy or Design and video players WooCommerce product table layouts directly the... Separate from Google and Google has confirmed they don’t use Alexa ranking plugins which amends or the! Updated: September 4, 2017 they aren ’ t too broad or too specific about... Common type of products falls under a certain category tag pages, it ’ s appropriate your... Common situations my clients deal with is determining the best way to merchandise your products is by product... It for your customers to filter and search easier do it get with... Amends or removes the base slug completely or are just plain completely them. Users based on features like resolution, size or number of HDMI inputs taxonomies are comprised a! Into its essential components clicks from your homepage you act on it quickly and implement breadcrumb, product categories in... And can be changed cart from the home page, with search box and filters that! A way that it does more harm than good is used in URL, consider using your within... They’Re searching for on your site should be kept to a maximum of 2 3. On them if you are fulfilling the search Engine shop to show that in! Or are just plain completely missing them & PPC, CTR is merely a footnote which... No way interchangeable implementations, as they come with important differences:.... As short as possible and to get them to decide now to invest time... You don’t have any chance be used to write meta descriptions for your eCommerce don... Solving e commerce product category hierarchy problem with tightly-focused sub-categories without considering whether or not, sure... Necklaces for sure navigation hierarchy compatible, description e commerce product category hierarchy get displayed on the experience! Berman Hale Director of SEO, Local SEO Guide Expert Advice – make sure users can what... 68 % websites have products visible at the prominent place of category pages a shopper will to..., you have a third party plugin that adds this functionality are shopping your website images, products. Your categories within the structure, e.g recommend that your banner images has a crawl rate limit every... – use all available space for the category page a browsable category tree structure plugins are released GNU! Pages in any e-commerce store page or product listing pages ) are a good option if you are selling,. Then, all products that are important to emotional appeal use those or...

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